Hang on a second...

posted by Crazed on 2008/4/22 (Rants)

I will warn Mac users: you have 10 seconds to leave the site before I begin bashing Mac.

Gone yet? Well, whatever. Really, I don't hate Apple. I had an iPod (it died, but it wasn't its own fault) and iPhones are pretty cool. However, the corporate and marketing mentality is about the most pathetic thing in this planet.

Anyway, watch this commercial that I just saw on TV a bit ago:

Now hold on a second. Let me get this straight. All of the "Get a Mac" commercials are all filled with more untruths than Al Gore speaking on good sportsmanship, but this one is particularly bloated. So, allow me, if you will, to take on this commercial line-by-line.

Psychiatrist Lady to PC
Unlike Mac, whose operating system and hardware are all made by the same people, your stuff comes from a bunch of different places.

Firstly, last I remember, Windows was made by Microsoft. Perhaps they refer to some of the stuff that comes bundled by other people - however, that is not truly called the "operating system." Perhaps this was a low blow at the allegedly-stolen original Windows source code? I don't know.

Secondly, Macs are now using Intel processors. And, as far as I can tell, Inteland Appleare two different companies (and at the time of writing, Apple is down 4.46%, whoo!). So, what does this mean?

Mac does not make all of its own parts.

Psychiatrist Lady to PC
Under those circumstances, who could expect everything to work together the way they should

Well, let's see... IEEE and ISO have been standardizing stuff for years. Almost everything you buy today for computers (I'm talking about hardware here) can be plugged in and will work. And, if it doesn't work on a PC, the chances are it sure as hell won't work on a Mac (since they do use the same architecture now).

Furthermore, look at the W3C, an organization which has been championing standardization of the World Wide Web since it was formulated. Things on the Internet come from a variety of different sources, and although there are tons of crappy websites (most of them designed by yuppies using Dreamweaver on Mac), by-and-large the Internet is compatible.

PC to Mac and Psychiatrist Lady
It's not my fault... it's not my fault! It's Mac's fault!

This is possibly the only speck of truth in this ad. In fact, it is Mac's fault. If they stopped the ridiculous corporate mudslinging (although they are moving in the right direction; once again, Intel), they could actually produce a decent operating system.

You see, using Mac is like buying this well-toted pair of sunglasses, only to realize you're living on a planet without a sun. Although all of your friends are sporting literal sunglasses, you're still stuck with your worthless pile of plastic - but defiantly, you try to make it seem like the "cool" thing. This kind of happened with the PlayStation 3, although that's now rebounding. However, for Apple, there is no end in sight to the mediocrity.


The thing I originally wanted to comment on was how reversed the roles were in this commercial. Since the characters of Mac and PC have been analyzed so many times, I'm not going to spend time doing that; I'll assume you know that Mac stands for the think-outside-the-box, free-spirit, IFC-watching, "plugged-in", Obama-voting socialite, and that PC is, well, "the man" or something like that.

So, tell me, how is it not ironic that this ad is promoting total dominance? Although it's not true that Apple produces all of its own crap (and it is crap), it is true that this ad is promoting monopoly. Is that not something the evil PC would do?

In reality, it is not so.

Add Your Comment

Email (optional)
Displayed only to verified users.
Image Verification

Please enter this code exactly as it appears. If you cannot read this image, please try another image or contacting crazed@indolents.com for help.
Your Comment
To format your comment, look here


Medina - 2013/7/21
i genuinely wish i lived celsor to you if only to have you capture moments just like these with my daughter and i . i have NONE with her sad right?these photos are stunning love them ALL! especially all that amazing sunbursting!! your models are truly beautiful, i'm sure the shoot was so much fun with them!!!

Crazed - 2008/4/23
Hey Trevor! Heard a lot about you, love your films.

I realize, that as the sole manufacturer of Mac computres, Apple has direct control of what goes into a computer... but, I was just nitpicking on their ridiculous claim that they make everything.

For PC, it's true that there is tons of hardware components out there. But, I mean, if you think about it, we already have an amazing level of standardization. If you buy a nice PCI-E graphics card (especially from one of the main two manufacturers), you pretty much know it'll mostly work fine. The only significant problem that arises often is when a specific program won't work - and that's not Microsoft's fault.

But anyway, thanks for the great comment, and I hope you'll stick around! Very happy

Trevor Kjorlien - 2008/4/23
I guess the point Apple is trying to make with this commercial, when it comes to hardware they know exactly what the user is using and so the software is designed specifically for that graphics card/motherboard/CPU/etc. Mac OS X only has to deal with a small (relatively) set of hardware components. That's what makes a Mac (seemingly) more reliable.

On the Windows/Linux side of things, there are literally THOUSANDS of combinations of hardware. That's a positive and a negative. Positive because I can choose my setup, but a bit of a negative because who knows if there's going to be conflicts with two pieces of hardware. The reason people run into driver issues in the Windows world is because there's so many possibilities of hardware setups that it's nearly impossible for Microsoft to catch 'em all. No amount of standardization will fix that.

I'm not one of those people who say "every time I move a mouse in Windows, I get a blue screen of death". Horseshit. That never happens. Windows XP and beyond are extremely reliable, but when people do run into problems with hardware not working, it's because there's so much other hardware out there, chances are it just hasn't been optimized.

If there's a problem with my MBP, I can say when I got it and what model it is, and immediately they know my exact hardware setup. They don't have to worry about conflicts between differing hardware (usually, except on add-ons for higher end equipment) because they know exactly what they're writing for.

Zara probably knows me as one the biggest Mac fans out there, but he knows that I'm a pretty reasonable person. And the other day I posited the question: "Seriously... has anybody actually died in a Mac vs. PC debate?" I'm going to disagree with the "stuck with your worthless pile of plastic", only because it's my preference to use that worthless pile of plastic. Somebody else likes Windows!? Go for it! That's your preference.

But I agree... Steve J. and the crew needs to get off their high and mighty pedestal and realize that these commercials are just pissing people off now. Stop stroking the ego. (and fix my damn firewire port!)

Add Your Comment